News this week: Earlier this week, UFI, the
Global Association of the Exhibition Industry, released results of its 10th
Global Barometer survey, with a majority of the corresponding companies
reporting an expected increase in revenues in 2012.
According to the survey, about 60% of the companies in Asia/Pacific
are expecting an increase in revenues in 2013. That figure is down compared
with 2102 when over 75% of surveyed exhibition organisers anticipated an
increase in revenues.
Meanwhile, in the U.S., exhibition organisers are
increasingly optimistic. In 2012, approximately 50% of organisers were
forecasting an increase in revenues, but in 2013, over 70% believe that their
revenues will increase.
Paul Woodward, UFI’s Managing Director, stated, “While
Asia/Pacific has been the main growth area since 2010, the situation there is
shifting with slower growth expected in 2013. Current projections indicate that
the highest exhibition industry growth should be achieved in the Americas
during the next twelve months. As a whole, the industry remains remarkably
dynamic proving that the exhibition media qualifies as one of the top marketing
tools for companies aiming to develop their business.”
This post is excerpted from BSG's weekly e-newsletter
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