Friday, January 18, 2013
News this week: The Thailand Convention and Exhibition Bureau (TCEB) reported that MICE visitors to Thailand in 2012 have exceeded its target for the year, reaching 895,224 and generating US$2.7 billion.
According to TCEB, the MICE industry generated 9.5% of all tourism earnings in 2012. Of this figure, 33% were generated from conventions, while corporate meetings and incentive travel each generated 25% and 24% respectively. The remaining 18% were from international exhibitions and trade shows.
Looking ahead in 2013, TCEB will focus on the Asia and ASEAN+6 markets. The bureau has identified five concepts for the growth of the MICE industry: 1) Strategy Business Partner, 2) Creative Leadership, 3) Solution Provider, 4) Business Connector and 5) MICE Capabilities Developer.
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