Friday, January 18, 2013

TCEB: 2012 results exceed target

News this week: The Thailand Convention and Exhibition Bureau (TCEB) reported that MICE visitors to Thailand in 2012 have exceeded its target for the year, reaching 895,224 and generating US$2.7 billion.

According to TCEB, the MICE industry generated 9.5% of all tourism earnings in 2012. Of this figure, 33% were generated from conventions, while corporate meetings and incentive travel each generated 25% and 24% respectively. The remaining 18% were from international exhibitions and trade shows.

Looking ahead in 2013, TCEB will focus on the Asia and ASEAN+6 markets. The bureau has identified five concepts for the growth of the MICE industry: 1) Strategy Business Partner, 2) Creative Leadership, 3) Solution Provider, 4) Business Connector and 5) MICE Capabilities Developer.

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

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