MyCEB roadshow tours China

News this week: The Malaysia Convention & Exhibition Bureau (MyCEB) recently organised a roadshow to China to promote the country’s business events sector. MyCEB toured several major Chinese cities from 28^th November to 5^th December 2014 which included Beijing, Chengdu, Guangzhou and Shanghai.

The roadshow featured a delegation of 17 MICE industry players including Resorts World Genting, YTL Hotels & Resorts, Sunway Lagoon, Sarawak Convention Bureau and the Sabah Tourism Board. The roadshow delegation held destination workshops focusing on Kuala Lumpur, Penang, Sabah and Sarawak.

Ms Ho Yoke Ping, general manager, Business Events, MyCEB, said, “Our roadshows to China have always been rewarding in terms of the events originating in China that we manage to attract to Malaysia. Besides the proximity of our two nations and the commonalities we share which have gone a long way towards understanding Chinese culture, Malaysia remains a perfect destination in terms of its multitude of offerings and diversity.”

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MyCEB aims to generate 8% of business visitors by 2020

News this wek: The Malaysian Convention and Exhibition Bureau (MyCEB) is targeting to attract more MICE events and visitors to the country and aims to generate 8% of Malaysia’s business tourists by 2020 – up from the 5% or 80,000 visitors recorded by the bureau in the past year.

MyCEB was established in 2010 by the Malaysian Ministry of Tourism. The bureau is tasked with assisting local and international meetings and event planners to bid for, secure and stage their events in Malaysia. According to MyCEB, the bureau has secured 92 bids for MICE events from January to June this year. MyCEB estimates the average spend of business visitors is around US$2,214 compared with US$632 from leisure tourists.

Ms Ho Yoke Ping, MyCEB’s general manager of Business Events, commented, “Right now, we want to focus more on bringing international and regional companies to Malaysia, to increase the spending by business visitors, and at the same time improve job opportunities for locals. Last year, we secured about 135 business activities worth around US$253 million and in 2014, we were hoping to achieve about 150.”

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MyCEB launches new Malaysian MICE promotional event

News this week: The Malaysia Convention & Exhibition Bureau (MyCEB) will organise its first Business Events Week (BEW) to showcase key insights, challenges and growth opportunities in Malaysia’s business events industry. The first BEW will be themed “Exceeding Expectations” targeting attendance from local Malaysian industry players.

The event will take place from 14^th to 21^st August 2014 at the Pullman Kuala Lumpur Bangsar. MyCEB has set a target to attract 2.9 million business tourist arrivals by 2020, which will contribute around 8% of the total targeted tourist arrivals of 36 million. Malaysia drew 1.4 million business tourist arrivals in 2013, which accounted for 5.2% of total tourist arrivals during the year.

Zulkefli Sharif, CEO of MyCEB, was quoted, “The purpose of BEW is to create a platform for all stakeholders of the business events industry to converge, communicate and debate issues that impact on the future growth and sustainability of the business events industry. There will be a series of seminars, workshops, dialogue sessions, expo and networking sessions that engages all levels and segments of the business events industry.”

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

MyCEB reports growth in 2013

News this week: According to the Malaysia Convention and Exhibition Bureau (MyCEB), the economic impact of international events in 2013 increased 21% compared with 2012.

During the period from January to October 2013, the bureau revealed it successfully won 118 event bids which contributed a total estimated economic impact value of US$140 million. MyCEB revealed 42 of the bids won were convention bids – up 62% compared with the full year of 2012.

MyCEB reportedly secured the visit of 40,000 delegates to Malaysia over the next eight years. The total number of delegates for the corporate meetings and incentives sector from January to October 2013 was up 18% from 25,604 to 30,318.

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

MyCEB moves into China

News this week: The Malaysia Convention & Exhibition Bureau (MyCEB) announced its expansion into mainland China with the appointment of Travel Link Marketing (TLM) as a local representative effective 1^st July this year. TLM’s appointment will see the marketing company operate representative offices in Beijing, Shanghai and Guangzhou.

TLM is also planning to open a new office in Chengdu, and will be responsible for developing leads for MyCEB in China’s business events market. Last year, MyCEB reported the securing of 26 association meetings in Malaysia over the next five years.

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

MyCEB secures business events worth US$205m

News this week: The Malaysia Convention & Exhibition Bureau (MyCEB) estimates that it helped to secure business events in 2012 that will contribute RM 635 million (US$205 million) in terms of economic impact to Malyasia’s economy.

During the year, MyCEB confirmed 26 association meetings will be held in Malaysia over the coming five years. The bureau also secured an addition of 109 corporate and incentive meetings for the country in 2012.

In 2012, MyCEB supported 255 business events, of which 50% were corporate and incentive meetings, 44% association meetings and the remaining 6% were exhibitions.

Mr. Zulkefli Hj. Sharif, CEO of MyCEB commented, “Bids won cover a wide spectrum of industry sectors especially those identified as National Key Economic Areas (NKEA) under the country’s Economic Transformation Programme (ETP).”

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

Malaysia expects event industry revenues of US$294 mil

News this week: The Malaysia Convention & Exhibition Bureau (MyCEB) is forecasting revenues generated by international events in Malaysia to reach US$294 million in the 2012 financial year.

According to Tony Nagamaiah, general manager of International Events at MyCEB, as of the end of November 2012, total revenues reached US$249 million. Although it is worth noting that the total number of international events held in Malaysia in 2012 was slightly lower than the year before. A total of 189 international events were held in 2011 versus 179 this year.

In a separate report, MyCEB also announced the appointment of Shazrina Othman as its new public relations and communications manager. Ms. Othman will work under the bureau’s communications team and report directly to Ho Yoke Ping, general manager of sales and marketing.

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

MyCEB attracts Chinese incentive groups

News this week: The Malaysia Convention and Exhibition Bureau (MyCEB) has launched a new campaign for incentive groups from China. Both planner and groups of more than 50 people will qualify for the campaign. The event itself must be held by 2013 and book before the end of this year.

For groups of 500 participants and above, other privileges such food and beverage cost, a welcome drink, personalised gifts and police outriders for one return trip from hotel to dinner venue will also be provided.

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

News this week: MyCEB launches green business tourism

Kuala Lumpur, 10^th November: In support of the Malaysia government’s commitment to offset carbon emissions by 40% by 2020, the Malaysia Convention and Exhibition Bureau (MyCEB) has launched the Malaysia Business Tourism Green Programme. Part of the programme requires event delegates to contribute a minimum of US$10 to support tree-planting initiatives across Malaysia, including ones at the Forest Research Institute Malaysia (FRIM).

The first international congress to support this initiative is the Word Congress of Accountants 2010 (WCOA) taking place at the Kuala Lumpur Convention Centre. Co-hosts of the WCOA, the Malaysian Institute of Accountants and International Federation of Accountants, have also agreed to a contribution of at least 200 trees.