News this week: The Malaysia
Convention & Exhibition Bureau (MyCEB) will organise its first Business Events Week (BEW) to showcase
key insights, challenges and growth opportunities in Malaysia’s business events
industry. The first BEW will be themed “Exceeding Expectations” targeting attendance
from local Malaysian industry players.
The event will take
place from 14th to 21st August 2014 at the Pullman Kuala
Lumpur Bangsar. MyCEB has set a target to attract 2.9 million business tourist
arrivals by 2020, which will contribute around 8% of the total targeted tourist
arrivals of 36 million. Malaysia drew 1.4 million business tourist arrivals in
2013, which accounted for 5.2% of total tourist arrivals during the year.
Zulkefli Sharif, CEO
of MyCEB, was quoted, “The purpose of BEW is to create a platform for all
stakeholders of the business events industry to converge, communicate and
debate issues that impact on the future growth and sustainability of the
business events industry. There will be a series of seminars, workshops,
dialogue sessions, expo and networking sessions that engages all levels and
segments of the business events industry.”
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