Hong Kong’s AWE to partner ZHICEC

News this week: Hong Kong’s AsiaWorld-Expo (AWE) will cooperate with the Zhuhai International Convention & Exhibition Center (ZHICEC), which opened in October 2014, to jointly hold events at the two venues.

A cooperation agreement was signed during the “Hong Kong and Zhuhai Convention and Exhibition Industry Cooperation Conference” by AWE’s CEO, Allen Ha, and ZHICEC’s Chairman, Pan Keqing. Under the terms of the agreement, the venues will implement a “one event, two venues” policy to attract more events.

According to Allen Ha, the cooperation between Hong Kong and western Guangdong will become closer after the completion of the Hong Kong-Zhuhai-Macau Bridge. The cooperation between AWE and ZHICEC is also believed to provide opportunities for developing the conventions business.

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New MICE venue opens in Zhuhai

News this week: The new Zhuhai International Convention & Exhibition Centre (ZICEC) recently opened to add 30,000 m² of exhibition space to the Pearl River Delta region in southern China. With an initial investment of US$1.1 billion, the venue was developed by Zhuhai’s leading state-owned enterprise, Huafa Group, and managed by Beijing’s China National Convention Center (CNCC).

ZICEC’s exhibition space is spread across six 5,000 m² column-free halls. Additionally, ZICEC features a 4,500 m² divisible grand ballroom, a 2,000 m² plenary hall, opera theatre, concert hall and 35 meeting rooms. The venue is currently supported by the on-site Zhuhai Huafa Sheraton Hotel with 550 rooms. The adjacent 63-storey St. Regis Zhuhai Hotel is expected to open in 2016.

Three co-located events were recently held running from 16^th to 18^th October. ZICEC hosted 453 exhibitors and 13,000 trade visitors from the printing industry trade show which included the RemaxAsia Expo. The venue’s next event, the inaugural Zhuhai International Automobile Exhibition, will take place from 30^th October to 2^nd November 2014.

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.