Virtual World Expo

An interesting post here at Ogilvy's Asia Digital Map blog which feeds my current fascination with the evolution of virtual events and social media: Asia Digital Map » Blog Archive » Take a virtual tour of World Expo 2010 Shanghai

There is a real buzz beginning to build about the World Expo which is very interesting: the tired old cynics in other parts of the world who dismiss these things as something old-fashioned and not for the digital native generation may be in for something of a surprise. The numbers are staggering and the organisers seem well on the way to hitting their targests: they're already 30% over their ambitious sponsorship targets which is pretty impressive in this tough crisis year.

Hu Shuli's Exit from Caijing...interesting commentary

This is an interesting commentary on the muddle at Caijing magazine, the crusading financial magazine closely associated with its editor Hu Shuli. Hu, in a much rumoured move, recently parted company with owner SEEC Media's chairman Wang Boming along with a sizeable portion of the magazine's staff.

Hu Shuli's Exit from Caijing: Mostly over Money-ChinaStakes.com

The commentary linked here at ChinaStakes.com suggests that it was a good old-fashioned media power struggle rather than a life and death fight over press freedom as it has been portrayed in much western media commentary.

Ogilvy On: Twitter for Business

This SlideShare Presentation includes the slides used in yesterday's very interesting webinar run by Ogilvy's Thomas Crampton and his colleague Brian Giesen. I was one of the minority who voted that Twitter was of most interest for creating buzz around events but that is clearly of particular interest for our industry.

Ogilvy On: Twitter for Business

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Virtual Meetings Will Be Replaced by Live Meetings? | The Power of LIVE

There's been a lot of talk of late of real meetings being replaced by virtual events. Some organisers appear to have taken this route as a last resort to keep ailing events at least on some sort of life support. Folio with its magazine show and Hanley Wood's Big Builder Conference are just two examples I've noticed recently. The smart money, however, still appears to be on the combination of intelligent online strategies that make the best of the strengths of the face-to-face and virtual worlds.

That was what UFI's outgoing President John Shaw was saying to Vincent Everts at the Zagreb Congress last week and that's basically what this interesting piece suggests too: Virtual Meetings Will Be Replaced by Live Meetings? | The Power of LIVE

Executive Webinar: Twitter for Business in Asia

Executive Webinar: Twitter for Business in Asia
Well done to Amcham Hong Kong for linking up with the indefatigable Thomas Crampton at Ogilvy and the Wall Street Journal for this webinar on social media. Shh. Don't tell him, but I'm planning to capture TC's digital black belt.

Keep the dates for UFI Asia Seminar 2010

Trade fair industry in Asia expanded in 2008

According to the 5th edition of popular annual Trade Fairs in Asia report, jointly produced by BSG and UFI, the exhibitions industry in the region expanded by 8.7% in 2008 despite the weakening global economic environment.

For full press release, see our corporate blog, or the BSG web site where you can also find information on ordering the report.