News this week: The Malaysia
Convention & Exhibition Bureau (MyCEB) estimates that it helped to secure business events in 2012 that will contribute RM 635 million (US$205 million)
in terms of economic impact to Malyasia’s economy.
During the year,
MyCEB confirmed 26 association meetings will be held in Malaysia over the
coming five years. The bureau also secured an addition of 109 corporate and
incentive meetings for the country in 2012.
In 2012, MyCEB
supported 255 business events, of which 50% were corporate and incentive
meetings, 44% association meetings and the remaining 6% were exhibitions.
Mr. Zulkefli Hj.
Sharif, CEO of MyCEB commented, “Bids won cover a wide spectrum of industry
sectors especially those identified as National Key Economic Areas (NKEA) under
the country’s Economic Transformation Programme (ETP).”
This post is excerpted from BSG's weekly e-newsletter
which is part of our subscription research service, BSG Tracker. Visit our website
to find out more about this service. You can also follow us on Twitter
for all the latest updates.
No comments:
Post a Comment