News this week: The Las Vegas Sands Corporation
(LVS) announced that meeting, exhibition and conference organisers using any of
LVS’ properties will have access to a customisable, branded event app – SnapApp. Developed by QuickMobile, LVS sees the app as a
potential revenue-generating service as well as a means to create venue
loyalty.
The company plans to roll-out the app across all its
properties worldwide in February. In Asia, LVS operates two integrated resorts:
the Venetian in Macau and the Marina Bay Sands in Singapore.
LVS’ event clients will have access to more than 30 built-in
features including: instant messaging, exhibitor and speaker profiles, photo
galleries and social media. The SnapApp platform also features security,
privacy and access control settings.
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