Friday, December 12, 2014

MyCEB roadshow tours China

News this week: The Malaysia Convention & Exhibition Bureau (MyCEB) recently organised a roadshow to China to promote the country’s business events sector. MyCEB toured several major Chinese cities from 28th November to 5th December 2014 which included Beijing, Chengdu, Guangzhou and Shanghai.

The roadshow featured a delegation of 17 MICE industry players including Resorts World Genting, YTL Hotels & Resorts, Sunway Lagoon, Sarawak Convention Bureau and the Sabah Tourism Board. The roadshow delegation held destination workshops focusing on Kuala Lumpur, Penang, Sabah and Sarawak.

Ms Ho Yoke Ping, general manager, Business Events, MyCEB, said, “Our roadshows to China have always been rewarding in terms of the events originating in China that we manage to attract to Malaysia. Besides the proximity of our two nations and the commonalities we share which have gone a long way towards understanding Chinese culture, Malaysia remains a perfect destination in terms of its multitude of offerings and diversity.”

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