Friday, December 12, 2014
News this week: Last month, the Australian federal government entered into a partnership to assist the country’s business events sector during the bidding and event delivery process. Australia’s minister for Trade and Investment, Andrew Robb, recently unveiled a new framework, “Attracting Business Events to Australia: Role of Government Agencies”, to highlight international business events as part of the government’s economic agenda.
The framework will involve collaboration between the Australian Trade Commission (Austrade) and Tourism Australia, the Association of Australian Convention Bureaux (AACB) and the wider business events sector to attract world-class events to Australia.
Lyn Lewis-Smith, president of AACB, commented, “This is a ground-breaking win for the sector. International business events offer high yield benefits beyond the event that drive prosperity for Australia and contribute to the visitor and knowledge economies. With the growth potential of Asian markets, government support and involvement is essential to ensure AACB is in the best-possible position to identify, bid for and win business events that align with the national priority areas, and better connect industry, academia, government and the private sector.”