News this week: Last month, the Australian
federal government entered into a partnership to assist the country’s business events sector during the bidding and
event delivery process. Australia’s minister for Trade and Investment, Andrew
Robb, recently
unveiled a new framework, “Attracting Business Events to Australia: Role
of Government Agencies”, to highlight
international business events as part
of the government’s economic agenda.
The framework will involve collaboration between the Australian Trade Commission (Austrade) and Tourism
Australia, the Association
of Australian Convention Bureaux (AACB) and the wider business events sector to attract world-class
events
to Australia.
Lyn Lewis-Smith, president of AACB, commented, “This is a ground-breaking
win for the sector. International business events offer high yield benefits
beyond the event that drive prosperity for Australia and contribute to the
visitor and knowledge economies. With
the growth potential of Asian markets, government support and involvement is
essential to ensure AACB is in the best-possible position to identify, bid for
and win business events that align with the national priority areas, and better
connect industry, academia, government and the private sector.”
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