Friday, December 05, 2014

TCEB kicks-off new campaign in London

New this week: Thailand Convention & Exhibition Bureau (TCEB) organised a roadshow in London this week to promote its brand communications campaign, “Thailand CONNECTS The World”. The roadshow, held in London at a series of events, reportedly brought together more than 150 buyers, suppliers and media representatives.

Senior representatives from Thai Airways, the Ministry of Commerce, the Tourism Authority of Thailand as well as the Royal Thai Embassy all showed their support by participating. The U.K. and European markets are in the top 10 source markets for Thailand’s business events industry. Travellers from the U.K. to Thai business events increased 84% to 15,262 in first three quarters of 2014, compared to same period last year.

Mrs. Supawan Teerarat, vice president of Strategic and Business Development of TCEB stated that, “The strategic direction to promote Thailand’s MICE industry is in response to the government policy of reinforcing international confidence in Thailand, and especially boosting the vibrancy of the country’s MICE industry, which helps connect business events to global success. For 2015, TCEB has developed the ‘Thailand CONNECT The World: Global Businesses and Local Experts Link to Boost Business Events Success’ brand communications campaign, building on Thailand’s 2014 brand campaign.”

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