Friday, January 11, 2013

Penang to launch CVB

News this week: At the recently concluded 3rd Penang International MICE Conference, Penang chief minister Lim Guan Eng announced the launch of the Penang International Convention & Exhibition Bureau (PICEB).

PICEB will be tasked with marketing the city as a MICE destination in South-East Asia. According to Abdul Malik Kassim, State Religious Affairs, Domestic Trade and Consumer Affairs Committee Chairman, a committee team with its own elected chairman and members will be established within the first quarter of 2013.

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