News this week: Trade fair organiser Fiera
Milano (through its joint
venture Hannover Milano Fairs Shanghai), ANCI
Servizi, and Shanghai Fashion Week
announced the signing of an agreement to organise a Shanghai edition of the
international shoe event, Micam.
Micam Shanghai will
take place from 9th to 11th April 2013 at the Shanghai Exhibition Center (SEC). The trade event will coincide with the Shanghai
Fashion Week and will offer Italian-made and other international footwear and
leather goods products.
Enrico Pazzali, CEO
of Fiera Milano commented, “For the first time, Fiera Milano supports and backs
up an Italian exhibition organiser, accompanying it to China where we boast a
solid operational basis, which has developed a strong exhibition activity over
the last years. We are currently present in China as well as in Brazil, India,
Russia, Turkey, South Africa, and Singapore. We boast a portfolio of 69
exhibitions organised abroad, 21 of which take place in China.”
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