Friday, January 25, 2013 reports decrease in fraudulent activities

News this week: B2B e-commerce company has recently released its end-of-year statistics related to fraudulent activity on its online platform. According to Alibaba, the number of fraud complaints lodged in the fourth quarter of 2012 against Gold Suppliers (i.e. paid users) was down approximately 60% compared with the same quarter in 2011. has launched a series of anti-fraud measures since February 2011 when its former CEO and COO were forced to step down as a result of an internal fraud investigation. Alibaba reported 190 Gold Suppliers were ejected from as a result of fraudulent activity in 2012, compared with 419 in 2011 and 2,024 in 2010.

Other measures launched in 2012 include a Verified Membership program and site visits to China-based suppliers as part of the Onsite Check program. According to Alibaba, more than 80% of China Gold Supplier members have passed onsite checks as of December 2012. The company is planning to launch a supplier rating system in the future.

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