Friday, January 25, 2013

TCEB aims to build Chiang Mai’s MICE industry

News this week: Last week, the Thailand Convention and Exhibition Bureau (TCEB) announced that the bureau has teamed-up with eight key government and private organisations to develop Chiang Mai’s MICE industry.

The organisations cooperating with TCEB include: Chiang Mai province, the Chiang Mai Provincial Administration, Chiang Mai Chamber of Commerce, Chiang Mai Tourism Business Association, the Office of Commercial Affairs Chiang Mai, TAT Chiang Mai Office, Chiang Mai Creative City (CMCC) and Chiang Mai University. According to TCEB, the main objective of the Chiang Mai MICE Summit is to develop the city into a major MICE destination within five years.

The plan is divided into three phases. The first phase will begin in 2013 and target domestic MICE operators. The second phase, which still last from 2014 to 2015, will cover regional cooperation across the Greater Mekong region. Lastly, the third phase will aim to promote Chiang Mai as a global MICE city from 2016 to 2017.

Thongchai Sridama, Acting TCEB President, stated, “The cooperation in setting the clear framework for developing Chiang Mai as a MICE Destination is a significant strategic move for the country… TCEB is also ready to fully support Chiang Mai and concerned public and private agencies in making Chiang Mai a true MICE Destination, which will in the end drive overall national economic development. We are ready to encourage knowledge sharing and improvement of service standard for hotels, restaurants, meeting and convention facilities, travel destinations and others in order to help boost trade and investment in the long run.”

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

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