Friday, January 04, 2013

Space sold at AWE up more than 20% in 2012

News this week: AsiaWorld-Expo (AWE) has announced strong double-digit growth in 2012 in terms of space sold at the venue.  AWE recorded an increase of more than 20% for a second consecutive year.

Additionally, around 100 inaugural large-scale “EXPOtainment” events were hosted at the venue this year – including large international and regional exhibitions and conferences, corporate banquets, and concerts. Large-scale trade shows hosted at AWE included the September Hong Kong Jewellery & Gem Fair, Global SourcesChina Sourcing Fairs, ASIA FRUIT LOGISTICA, and Vitafoods Asia.

AWE also reported a number of new international trade shows and conferences has been secured for 2013, including GEEE! (Global Electronic Entertainment Expo), China New Energy Vehicle Show, Independent Healthcare Living Conference and Expo, Asia-Pacific Association for International Education 2013 Conference and Exhibition, Airline Retail Conference, USANA Asia Pacific Convention, LINC Asia-Pacific and Future Travel Experience Asia.

Allen Ha, CEO of AsiaWorld-Expo Management Limited, commented, “The success is mainly attributable to the recognition of our brand from various sectors. The use of social media has also successfully made the culture of EXPOtainment become increasingly popular, particularly for the young generation. Moreover, the rising number of mainland visitors to Hong Kong under the Individual Visit Scheme in recent years has also contributed to our strong business growth. The percentage of mainland visitors to AWE has surged from 20% in 2006 to 34% in 2010.”

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

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