News this week: During UBM’s Shanghai International Children-Baby-Maternity Industry Expo (CBME), UBM Asia announced a co-operation agreement with Istanbul-based
EFEM to support the sales and marketing of the two organisations’ baby product
shows.
EFEM is the organiser of the International Istanbul Mothers, Babies,
Children Products Fair (MBCP) and Wintexpo Autumn Winter Baby Child Fashion
Fair (Wintexpo). According to the news release, MBCP is now the third largest
baby products show in Europe, while Wintexpo is the leading baby products show in
Turkey.
CBME 2012 is currently on at the Shanghai New International Expo Centre (SNIEC) – running from 18th to
20th July. A total of 1,287 international exhibitors will be
showcased at the event occupying 115,840 m2 of exhibition space. The
organiser expects 90,000 visitors to attend during the three-day show. UBM Asia
also announced the launch of the Brazil and India editions of CBME next year.
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