Saturday, July 07, 2012

South-East Asia drives growth in Asia’s trade fair market in 2011


News this week: Growth of the trade fair industry in Asia was boosted in 2011 by strong increases in south-east Asia according to the eighth edition of UFI’s annual report on the trade fair market in Asia.

Overall, exhibition space sales grew by 2.6% last year. Net area sold by organisers in Asia reached a total of 15.9 million m2.  Of that total, almost 55% was sold in China and 12% was sold in Japan. The research was once again undertaken on behalf of UFI, the global association of the exhibition industry, by BSG. The report can be purchased online here.

Growth was clearly highest in south-east Asia in 2011. Singapore and Malaysia were the fastest growing markets in 2011 – up 15% and 14% respectively. The exhibition market in the Philippines grew by 8.8%. Vietnam was the only exception to this south-east Asian trend, posting growth of just 1.2%.

The larger exhibition markets grew notably more slowly in 2011. Asia’s largest market, China, grew by 2.5%, while India posted an increase of 3.3%. Two other large markets, Korea and Hong Kong grew by 2.2% and 1.1% respectively.


This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

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