News this week: The Thailand Convention and
Exhibition Bureau (TCEB) has partnered with the city of Pattaya and local MICE
operators to develop and launch the smartphone app “Prachum Muang Thai D-MICE @
Pattaya” designed to promote Pattaya’s MICE capabilities. The new app is part
of a marketing strategy supplemented by other promotional events aimed at
attracting a younger audience to participate in Thailand’s domestic MICE
market.
The app categorises more
than 60 tourist attractions including conference venues, recreation spots,
activities and MICE services provided in Pattaya. MICE experiences include: Adventure,
History & Culture, Experiential, Green Awareness, Corporate Social
Responsibility Awareness, and Luxury Travel.
Thongchai Sridama, TCEB’s
acting president, said, “Pattaya can support event themes in all these
categories. We believe Prachum Muang Thai D-MICE @ Pattaya application is
another important market mechanism that can help boost Pattaya’s MICE industry
by 20%, from the overall events related visits of 1.7 million in 2011… This
will help Thailand become the regional MICE city and build domestic events to
1.9 million individuals to create an income of US$343 million.”
According to TCEB,
Pattaya is one of four major Thai cities slated to be included in the project.
The Chiang Mai initiative will be launched by the end of 2012.
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