News this week: The subsidiary of
Malaysia-based Star
Publications, I.Star Ideas Factory, has acquired the business and assets of
events organiser CNM Events Marketing for US$14.2 million. As part of the deal,
CNM Events will provide a profit before tax guarantee of at least US$9.5
million over three years after the deal is complete.
CNM Events’ portfolio of
events and exhibitions include The Star Education Fair,
The Star Property Fair and CHEER cheerleading competition. The company’s other
major focus is on home and lifestyle, and it is also the owner of the Perfect Livin and Perfect Lifestyle
exhibitions.
First held in 2008, the Perfect
Livin fair was held at the Putra World Trade
Centre (PWTC) in 2011, and reportedly attracted 108,000 visitors and 123,000
visitors to the April and August editions, respectively.
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