News this week:
The Thailand Convention and Exhibition Bureau
(TCEB) will organise a regional forum this year titled “AEC 2012: The Cutting
Edge Strategy for MICE Industry” to strengthen Thailand and the region’s MICE
sector ahead of the formation of the ASEAN
Economic Community (AEC) in 2015.
A draft master plan is expected as a result of the forum,
with attendees including delegates from the ASEAN Commercial Counsellor. TCEB
expects the AEC formation to result in 100% growth for Thailand’s MICE sector,
which will generate revenues of US$4.1 billion by 2016.
TCEB has identified four key themes for the forum: 1)
Strategies for expansion of trading opportunities and investment for Thailand’s
MICE industry; 2) Guidelines for Thai MICE operators doing business in ASEAN
countries; 3) Guidance in drafting of regulations and risk management for Thai
MICE operators following liberalisation under AEC; and 4) Support for MICE
operators from government agencies in ASEAN member countries.
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