Friday, August 17, 2012

TCEB organises forum to prepare for AEC

News this week: The Thailand Convention and Exhibition Bureau (TCEB) will organise a regional forum this year titled “AEC 2012: The Cutting Edge Strategy for MICE Industry” to strengthen Thailand and the region’s MICE sector ahead of the formation of the ASEAN Economic Community (AEC) in 2015.

A draft master plan is expected as a result of the forum, with attendees including delegates from the ASEAN Commercial Counsellor. TCEB expects the AEC formation to result in 100% growth for Thailand’s MICE sector, which will generate revenues of US$4.1 billion by 2016.

TCEB has identified four key themes for the forum: 1) Strategies for expansion of trading opportunities and investment for Thailand’s MICE industry; 2) Guidelines for Thai MICE operators doing business in ASEAN countries; 3) Guidance in drafting of regulations and risk management for Thai MICE operators following liberalisation under AEC; and 4) Support for MICE operators from government agencies in ASEAN member countries.

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