News this week: The International Congress and Convention
Association (ICCA) has highlighted the need for increased investment in
India’s MICE infrastructure – in order to accelerate the development of the
industry there.
According to Martin
Sirk, CEO of ICCA, India’s economic status offers strong potential to attract
international MICE events, but he emphasised the need for a “more cohesive” working
relationship between public and private sector players. He also highlighted the
need for Indians to treat the MICE industry as a knowledge industry.
Speaking at the MICE
travel event IT&CM India, Sirk was quoted,
“India is certainly on the minds of MICE organisers because global companies
are interested in doing business in India. But one has to understand that MICE
is not just a tourism business. Business considerations take a front seat when
a company plans its event in a particular destination. India needs better and
modern convention venues in major cities such as Delhi and Mumbai.”
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