Friday, May 11, 2012

TCEB forms “Thai MICE Alliance” network

News this week: The Thailand Convention and Exhibition Bureau (TCEB) has partnered with four MICE-related agencies to develop the industry in preparation for the launch of the ASEAN Economic Community (AEC).

The four agencies involved are: Department of Tourism, Ministry of Tourism and Sports; Thailand Incentive and Convention Association (TICA); the Thailand Exhibition Association (TEA) and the Convention Promotion Fund (CPF). The four organisations signed a MoU designed to enhance the sector’s regional competitiveness. 

The MoU provides a framework for cooperation with four main thrusts: (1) define a human resources development plan for the four main MICE subgroups – venues, hotels, organisers and service providers; (2) develop a specialist English-language curriculum for MICE professionals; (3) plan a training and seminar programme to strengthen MICE industry knowledge; (4) collaborate in publicising activities that will help the industry maximise its potential with the AEC.

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