Tuesday, July 18, 2006

Your customer target list is published

China's Ministry of Commerce has very generously published a customer target list for all B2B media and events companies interested in targeting the country's top 500 importers and exporters. Not surprisingly China Petrochemical International Co (Sinpoec) tops the list. It is China's top oil importer and brought in US$34.33 billion worth in 2005. Less familiar to some will be the top exporter, Hongfujin Precision Industry (Shenzhen) Co. Ltd, with US$14.47 billion worth of exports.

Why is this list important? Read this sentence, write down the numbers and add in the zeroes yourself: Total imports & exports from the Top 500 Importers & Exporters is up 0.4 percent last year to reach US$604.75 billion, accounting for 42.6 percent of the total export volume nationwide. These are arguably amongst the most important international traders anywhere in the world. If you run international B2B businesses, these are your customers.

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