Tuesday, July 25, 2006

Declining traditional media revenues in China

Fons Tuinstra points in his China Herald blog to a China Daily piece which highlights falling traditional media revenues in the mainland. Fons quotes the piece saying "Newspaper ads sales fell by 5.1 per cent in 2004, and by 16.5 per cent in magazines compared with an average growth of 20 per cent in the previous 20 years" and adds his comment that this is "partly due to the emergence of the internet, but also because Chinese have better things to do than read, watch those boring media".

I think it is now crystal clear that those publishers looking at China as the last chance to launch traditional print media are at great risk of missing the digital boat which is now seriously setting sail.

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