Saturday, February 25, 2012

UFI Open Seminar in Asia held in China for first time

News this week: The 2012 UFI Open Seminar in Asia was held on Thursday and Friday this week. More than 230 delegates from over 20 countries and territories travelled to southern China for the two day seminar. The theme of this year’s event was “Asian Exhibitions in the Year of the Dragon.” The seminar was held at the Shenzhen Convention and Exhibition Centre and it was hosted by the Shenzhen Trade, Economic & Information Commission.

The exhibition industry in Asia has continued to grow year after year – even throughout the global financial crisis. In Shenzhen, speakers from leading exhibition organisers, venue and government bodies from across Asia and Europe came together to discuss the outlook of the exhibition industry in Asia as well as to examine the issues and challenges facing the exhibitions in Asia.

Mark Cochrane, UFI Asia/Pacific Regional Manager, commented, “The continued growth of exhibitions in Asia has caught the attention of much of the exhibition industry worldwide. Key players from around the world are looking to Asia for new opportunities and we tried to address that interest head on at this year’s seminar.”

Paul Woodward, UFI’s Managing Director, stated, “UFI’s presence in Asia has now grown to more than 175 members across the region and the success of the UFI Open Seminar in Asia also reflects that growth. Since its launch in Hong Kong in 2006, the UFI Open Seminar in Asia has gone from strength to strength. So we are particularly pleased that in the Year of the Dragon, the seminar is being held in China – Asia’s largest exhibition market by any measure.”

Source: UFI press release

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