News this week: The Thailand Convention and Exhibition Bureau (TCEB) announced a three year plan for supporting and developing country’s MICE industry. The initiative will be known as the “MICE Capabilities Development Plan 2012”.
The plan has four main fundamental components: 1) establishment of a MICE working committee to develop the potential of Thailand’s MICE sector; 2) preparation of a research report on the implications of the launch of the ASEAN Economic Community (AEC) on the MICE sector; 3) organising of a nationwide series of educational workshops; and 4) focus on professional development training to build capacity and calibre of Thailand’s MICE professionals.
The National MICE Development Working Committee will include key players from Thailand’s MICE industry who will provide their knowledge and expertise in studying the implications of the AEC on Thailand’s MICE sector. The MICE workshops will be held in four cities: Bangkok, Pattaya, Phuket and Chiang Mai.
TCEB plans to offer a MICE Business course and a Leadership Programme for MICE professionals – conducted in English. Additionally, TCEB will launch a “MICE 101” course for university students in association with the Thai Incentive and Convention Association (TICA) and Thai Exhibition Association (TEA). The course will provide students with an introduction and overview of the MICE industry.
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