Passing on the Digg-fad

China Web 2.0 Review talks today about the fact that "Digg, as a community driven social news model, has been copied by many startups globally, but it has never reach its tipping point in China". Tangos speculates that this is "partly because traditional news portal website still dominate online news market".

He then goes on to talk about "Netease’s recent initiative to incorporate digg model in some of its news content". We'll see. Maybe news readers in China have just decided to pass this slightly silly fad by. Letting the great unwashed choose the news stories we pay attention to will, in my opinion, pass quite soon and we will revert to the more traditional system of the lesser unwashed in professional newsrooms doing the job.