Friday, March 22, 2013

UBM launches Indian B2C Jewellery event


News this week: UBM India has announced the launch of a B2C jewellery exhibition in the southern India city of Chennai. The inaugural event will be held in October 2013 and it will target jewellers in Chennai. The event will be named, “I Love Jewellery.”

The launch was announced during the Gem & Jewellery India International Exhibition (GJIIE), jointly organised by UBM India and Madras Jewellers and Diamond Merchant's Association (MJDMA). The I Love Jewellery exhibition will be held immediately before the important Indian holiday, Diwali, and it will focus on high-end products.

MJDMA President Jayantilal J Challani was quoted, “The idea behind B2C is to benefit the end users by making available all varieties and latest design under one roof at an affordable price.”

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