News this week:
According to the latest statistics published by the Alibaba Group, online purchases made on the company’s
consumer-focused e-commerce platforms, Taobao Marketplace and Tmall.com, jumped 600% in 2012.
The number of visits to the platforms via mobile devices
reached 300 million last year. Of this total, 19% or 57 million users reached
the checkout to finalise their purchase. Overall purchases through mobile
phones made up close to 7% of all transactions on Taobao and Tmall.com in 2012,
compared with just 1.8% in 2011.
Earlier this year, third-party vendors began offering custom
mobile app services to build storefronts for private merchants on Taobao. This
is similar to services which are currently available on U.S.-based Amazon.com
where mobile sales are estimated to be approximately 5% to 8% of total sales in
2012.
This post is excerpted from BSG's weekly e-newsletter
which is part of our subscription research service, BSG Tracker. Visit our website
to find out more about this service. You can also follow us on Twitter
for all the latest updates.
No comments:
Post a Comment