News this week: Taiwan has launched a new four-year promotional programme to expand
its MICE industry. This follows the conclusion last year of the “Taiwan MICE
Advancement Program.”
The new “Taiwan MICE Pilot Programme” aims to increase the
overall number of MICE events in Taiwan. The programme, led by the Taiwan External Trade Development Council
(TAITRA), will include a cloud-based database for event organisers as well as a
MICE e-institute to provide online industry education and employment matching
services.
Walter Yeh, managing director of Pilot Programme and TAITRA’s
vice president, stated, “Corporate meetings (including incentive tourism),
international conferences, and exhibitions will be our main focus. We will be
employing strategic marketing to attract buyers to organise their meetings in
Taipei, Hualien, Kaohsiung, Kenting and other parts of Taiwan… Providing
subsidies for the showcasing of new exhibitions in Taiwan will also be included
in the Pilot Programme.”
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