News this week: The Thailand Convention and
Exhibition Bureau (TCEB) has announced revised targets for 2013 after
exceeding its targets in 2012. The bureau is now targeting a 10% growth in MICE
visitors resulting in 940,000 and revenues of US$2.93 billion.
According to TCEB, the meetings industry is expected to
attract 231,000 visitors or 25% of the total in 2013. Incentive travel will
account for 229,800 visitors, or 24% of international MICE visitors.
International conventions will account for 306,000 MICE travellers or 33% of
the total, while international exhibitions will account for 172,600 visitors or
18% of the total MICE visitors in 2013.
TCEB aims to achieve this goal using a three-stage strategy:
1) target new markets, 2) build strategic alliances, and 3) position the
industry to compete effectively in the ASEAN Economic Community (AEC) – a
single market which takes effect in 2015.
This post is excerpted from BSG's weekly e-newsletter
which is part of our subscription research service, BSG Tracker. Visit our website
to find out more about this service. You can also follow us on Twitter
for all the latest updates.
No comments:
Post a Comment