Saturday, March 10, 2012

U.S. exhibition industry grows 2.7% in 2011

News this week: The Center for Exhibition Industry Research (CEIR) has released its final index results on the performance of the U.S. exhibition industry in 2011. According to CEIR, the overall U.S. exhibition industry grew by 3.8% in the fourth quarter, compared with the same quarter in 2010. CEIR also reported an industry growth of 2.7% for the full year of 2011, which outperformed the country’s GDP growth of 1.7%.

All four metrics tracked by CEIR (Revenue, net square feet sold, attendance & number of exhibiting) increased in the fourth quarter. Revenue recorded the biggest increase of 5.1%, which was followed by a 4.2% increase in net square feet sold. Professional attendance rose 3.6%, while the number of exhibiting companies grew 2.4%.

CEIR president and CEO Doug Ducate, said, “We are very pleased with the results we are seeing. The data continues to show a positive upswing and confirms the prediction of moderate growth made in last year’s Index. This is very positive for the industry and the individual sectors.”

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

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