Sunday, March 25, 2012

TCEB reports post-flood MICE recovery

News this week: The Thailand Convention and Exhibition Bureau (TCEB) is expecting to see a recovery for Thailand’s convention industry after last year’s nationwide flooding. The bureau reports bids to host eight international events have been secured, which are expected to bring in US$29 million in revenue.

The eight conferences secured are: IEE International Conference on Electron Devices and Solid-State Circuits (EDSSC); World Teak Conference; International Conference on Bioinformatics; Asia Wood Energy Conference; the 8th Congress of the Asia-Pacific Vitreo-retina Society 2013 (APVRS); the 39th World Small Animal Veterinary Association Congress; The International Association of Gerontology and Geriatrics Asia/Oceania Regional Congress; and the Federation of Immunology Society of Asia-Oceania Congress.

TCEB also announced its collaboration with the Thai International Convention Association (TICA) to organise a national road show to stimulate the domestic MICE market. Meetings will also be held with industry associations and government agencies to attract overseas events to Thailand.

TCEB’s president, Akapol Sorasuchart, was quoted saying, “Thailand’s international meetings market shows a rapid return to growth following last year’s financial crises in Europe and USA, and the impact of the floods in Bangkok and surrounding provinces. The international meetings market last year generated earnings of 22.5 billion baht (US$731 million), with 270,000 visitors; this represented 38% of the overall MICE market, valued at 58 billion baht (US$1.9 billion). We expect that the market will grow by 5% in 2012, with 290,000 visitors and 25 billion baht (US$812 million) in earnings.”

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

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