Monday, March 31, 2008

MEHK joins meeting industry alphabet soup

We reported last month on the Hong Kong government's HK$150 million boost to spending on MICE promotion. According to TTG Asia's daily e-newsletter (very useful, by the way), the first major fruit of this will be the establishment by Hong Kong Tourism Board of "an independent MICE (meetings, incentives, conventions and exhibitions) arm for event organisers...branded as Meetings and Exhibition Hong Kong (MEHK)".

The piece goes on to quote HKTB executive director, Mr Anthony Lau saying "The overall proposal needs to be approved by the Board and government's Steering Committee for MICE in May 2008. We hope things will materialise in summer. Hopefully, we will expand the MICE team to around 30 gradually as it takes time to recruit the right people."

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