Saturday, March 08, 2008

Leading with online into niches

In the interview I did with Thomas Crampton last week, we talked about how specialist publishers are leading into a number of Asian markets with online strategies. From this they can build into events and, maybe (although not necessarily), print products. It's a topic I've talked about before here.

Tom's latest posting picks up on the same theme in an interview with Justin Randles, the founding publisher of the very impressive Marketing title. He has taken almost the flip opposite strategy to the long-established Media magazine based in Hong kong and part of the Haymarket stable. Their online strategy was, for a long time, the nervous halfway house of the established print publisher and they appear as a result to have left a large enough gap open for Randles to establish a credible new competitor.

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