Tuesday, September 04, 2007

The publicity stunts get bigger

Last week, it was Diana Ross in Macau. This week Reed Exhibitions organised an even bigger publicity stunt for the opening of its first Asian Aerospace in Hong Kong (you may recall we covered the uncomfortable exit from Singapore last year). The harbour fly-through by thee A-380 gave Hong Kong's aviation shutterbug's their best photo op since Kai Tak closed in 1998.

As the Standard newspaper has just announced that its going free, I trust they won't mind me linking to their story through the photo here. Their editor was just on the Hong Kong morning news radio talking about how hard they've been hit by the Stock Exchange's decision to loosen the requirement for publicly-listed companies to place all those enormous official announcements in one English and one Chinese newspaper.

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