Monday, September 17, 2007

China Sourcing Trade Show

Global Sources has started using YouTube to showcase the China Sourcing Fairs. The video's a bit dull but it's interesting to see them going this route.

Posted by Paul Woodward at 7:46 am

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2 comments:

Anonymous said...

Yes. it is good to see the trade show marketers think outside the traditional channels. The campaign can work even better with proper copy for the tags, more "look-real" comment posts.

Youtube is beta testing its overlay Ad feature. See below:

http://www.insideonlinevideo.com/2007/08/22/youtube-rolls-out-overlay-ads-at-20-cpm/

4:45 pm
Paul Woodward said...

Thanks, Eddie. It will be interesting to see how B2B media firms begin to make use of Web 2.0 tools like YouTube, Facebook, etc. in ways which are 'authentic' to the youthful origins of those services.

The B2B companies are probably less well geared up than their B2C counterparts with the right sort of people in their marketing departments to do this well. And, they're not used to the transparency, immediacy and scepticism which accompanies the Web 2.0 world.

5:00 pm

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