Silvio Berlusconi's Mondadori Editori has announced a 50:50 joint venture with SEEC Media to promote advertising sales in China. According to the Thomson Financial story picked up by Forbes, the Italian's will invest EU1 billion in the Beijing-based venture.
Update: Thanks to Mark Cochrane for pointing out the 'deliberate' error here. Even for megalomaniacs, EU1 billion for a Beijing publishing ad company would be a bit steep. It should , of course, be 1 million.
Thursday, September 13, 2007
Berlusconi and SEEC Media
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