Google and wax tadpoles

Just when you thought it was safe to go back in the water....Google is already in the middle of some pretty ugly hand-to-hand combat with Baidu in China. Now they are being sued for using somebody else's name. The BBC reports:

Beijing Guge Science and Technology Ltd told Reuters news agency that people were constantly phoning its office trying to contact search engine Google. "We just want Google to change their commercial name," said Tian Yunshan of Beijing Guge.

Product naming in China is fraught with difficulty, as Coca-Cola discovered to its cost back in the 1980s. The first effort to transliterate the sound of the fizzy black gunk into Chinese reportedly translated as "bite the wax tadpole".