TechTarget juggernaut rolls on

The global roll-out of TechTarget partnerships has been progressing at a dramatic pace this year. We see that they are now moving into Australia and New Zealand with well-established niche technology player Westwick-Farrow.

The first sites down under will be on line in October. They will be linked to Voice&Data Online, Westwick-Farrow’s daily IT news and eNewsletter portal, which currently has 35,000 monthly user sessions from over 6,800 subscribers across Australia and New Zealand according to the news release.

According to TechTarget CEO Greg Strakosch. "The Australian information and communications technology market alone is today worth US$38 billion and is the third largest in the Asia-Pacific region, after Japan and China".

Back in early May, TechTarget announced, in the two years of operation of its international division, that it has expanded its portfolio of international media properties to 39 media properties in 25 countries across Asia and Europe. The division's head Susan Odell has been busy!

Back in January, the company announced a partnership in Singapore with Netremedia to cover south-east Asia. We covered that here while last year we posted on Strakosch's comments on Asia here.