Strakosch on Asia

The folk at Jordman Edmiston, the media investment bank, have been having a busy year with all the B2B M&A in the US. Their news updates are often quite interesting and we were interested to see this interview with Greg Strakosch. TechTarget has featured in a lot of my discussions with clients this year and the company's CEO has some interesting insights into the position Asia will play in their future.

A couple of highlights here:

The dynamics in Asia are actually more similar to the U.S. than they are different. In regards to audiences conducting research online, this is true across the global Internet. Advertisers in Asia are interested in generating strong ROIs on their ad spend, so content providers are under the same pressures in all countries. Since these two major trends exist both in Asia and the U.S., the same types of market opportunities are also available in both places.

and:

Our expansion into Asia is a new effort for us, so the partnerships that we have forged there are less than a year old. We have just partnered with Softbank in Japan, and this effort will launch later this year. So, the financial impact to TechTarget won't be very meaningful in 2005. However, five years from now, we believe the impact of these efforts is going to be substantial, since such a great proportion of the IT market is outside the U.S.