News this week: The Thailand Convention & Exhibition Bureau (TCEB) plans to hold a road show in Japan
later this month. The “Thailand Connect the World: Japan Business Events Road
Show 2015” will be held on 21st April at the Imperial Hotel, Tokyo.
Through the campaign,
TCEB will promote Thailand’s MICE industry and introduce its new brand
communication campaign – Thailand Connect the World – to the Japanese market.
The event will bring
together more than 200 buyers, suppliers, international media and industry
experts in a series of concurrent events – including a press conference,
Thailand’s MICE showcases and a welcome dinner reception.
Nopparat Maythaveekulchai,
president of TCEB, commented, “The event will provide new insights into
Thailand's MICE industry as well as the overview of trade and relations between
Thailand and Japan, and the Thai Government's policy in building the confidence
and moving forward to the ASEAN Economic Community. A new marketing promotion
created especially for Japanese MICE market will also be announced.”
This post is excerpted from BSG's weekly
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