News this week: The Taiwan External Trade Development Council (TAITRA) has
recently released its 2014 MICE statistics reporting a total of US$1.23 billion
in revenue generated from MICE activities during the year. The number of MICE
events grew by 21% over 2013 reaching more than 500.
TAITRA’s flagship MICE promotion project, MEET TAIWAN, attributed the increases to leading trade shows including COMPUTEX, Taipei
International Cycle Show, and the Taiwan
International Boat Show. TAITRA also claims international
trade visitors reached close to 190,000, and highlighted those originating from
Japan, Korea, Malaysia, Singapore, Thailand, and Australia.
Walter Yeh, deputy secretary general of TAITRA, commented, “544 MICE events
were registered in Taiwan last year. With the inauguration of new convention
and exhibition facilities in the northern Taipei suburb of Nangang, the
southern industrial area of Kaohsiung, and more planned for centrally located
Taichung.”
Separately, MEET TAIWAN announced it will focus on cities in mainland China
this year, including Urumqi, Shanghai, Suzhou, Harbin and Beijing, who are eligible
for its FIT programme – where Chinese tourists can visit Taiwan as free
independent travellers instead of being restricted to travel as part of a tour
group. Sales missions are scheduled in 2015 with the first held this week
August.
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