News this week: Last week, the Macao
Trade and Investment Promotion Institute (IPIM) organised a Business Events Strategy Workshop at the Macao
Business Support Centre (MBSC). The one day event, held on 23rd
April, focused on assisting the promotion and development of the administrative
region’s convention and exhibition industry.
During the event, IPIM,
together with more than 50 delegates representing the local MICE industry and international
chambers of commerce, touched on local challenges and opportunities and explored
ways to jointly develop strategies to promote its sustainable development. The
workshop was headed by IPIM´s consultant, Mike Williams, sharing insights, as
well as discussions on planning and marketing strategies.
The
government-backed investment promotions body provides “One-Stop Services” for the
bidding and support of MICE events in Macau to local and international event
organisers.
This post is excerpted from BSG's weekly e-newsletter
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