News this week: This
week, leading Chinese-language Internet search provider, Baidu, announced its first quarter results
for 2015. Revenues were US$2.1
billion, a jump of 34% over the same period last year. Net
income was US$395 million, down
3.4% over the first quarter of 2014. Diluted earnings per share in
the period were RMB 6.76 (US$1.09).
More than 98%
of Baidu’s revenues were generated from its online marketing services. The number of active online marketing
customers increased 17.5% to about 524,000 in the first quarter of 2015,
while revenue per customer grew to US$3,839
– an increase of 13.9% over the corresponding period of last year.
Robin Li, chairman and CEO of
Baidu, commented, “Mobile’s tremendous momentum continued this
quarter, with mobile contributing 50% of total revenue. Baidu’s platform is
comprehensive and robust, and we plan to fully exploit the huge growth
potential ahead – in mobile marketing, online to offline, and key select
verticals such as healthcare, education and financial services – by leveraging
our solid mobile foundation, exceptional technology advantage, and proven
operational experience.”
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