Friday, May 16, 2014

TCEB partners local players on MICE database centre

News this week: The Thailand Convention and Exhibition Bureau (TCEB) recently signed a Memorandum of Understanding (MoU) with nine agencies and associations from Thailand’s public and private sectors to develop the Thai MICE database.

Mr. Nopparat Maythaveekulchai, president of TCEB, said, “It is thus crucial to establish a systematic database for the analysis and planning of future developments and marketing promotions in an efficient manner, enabling Thai MICE to keep up with global MICE trends. In turn, excellent data analysis will also allow Thailand to realise factors affecting marketing operations in order to retain the country’s goal of promoting itself as the ideal destination for meetings and exhibitions in Asia.”

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

No comments: