News this week: The Association
of Korean Exhibition Industry
(AKEI) and the Thailand Convention and Exhibition Bureau (TCEB) recently signed a Memorandum of
Understanding (MoU) at a ceremony in Bangkok to provide mutual support in the
exhibition industry including cooperation in marketing and promotional
activities, information and data exchange, and business development.
The two exhibition
industry bodies will look to focus on four major areas of cooperation:
- To increase the number of overseas exhibitors originating from
Thailand and Korea at exhibitions held in each other’s country.
- To investigate win-win strategies of bartering pavilions at major
exhibitions in Thailand and Korea.
- To establish an exchange program for exhibition venue employees to
benchmark and share best practices.
- To conduct matchmaking between Thai and Korean exhibition organisers
to foster joint venture partnerships.
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