Friday, March 14, 2014

UBM assures Furniture China’s exhibitors of continuation at SNIEC

News this week: Earlier this week, UBM Sinoexpo, one of UBM Asia‘s joint venture companies in China and the organiser of Furniture China, released an open letter to its exhibitors addressing the possibility of a government-backed furniture trade show launching in Shanghai in 2015.

In the letter, the organiser addressed the issue of new competition stemming from the opening of the 400,000 m2 China Expo Complex in Hongqiao district in 2015. UBM acknowledged the benefits for China’s economy from a new furniture show, but stressed the benefits from exhibiting with the strong Furniture China brand outweighs short-term cost-savings.

The UBM letter also linked to a statement from Shanghai New International Expo Centre (SNIEC) quashing rumours regarding the possible relocation of the SNIEC venue. SNIEC’s management explicitly denied that the venue would be closed and redeveloped in the Lingang port district. In addition, as BSG reported last week, SNIEC has recently announced it was securing long-term contracts with major exhibition organisers to continue to host their events at SNIEC.

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

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