News this week: The Thailand Convention and Exhibition Bureau (TCEB) recently unveiled its 2014 domestic
MICE marketing strategies, Domestic MICE (D-MICE) plan, at the inaugural
Domestic MICE Mart. The inaugural event was held in Bangkok at the Royal
Paragon Hall and will travel
the country to build support in the five MICE cities of: Bangkok, Chiang Mai,
Khon Kaen, Pattaya, and Phuket.
The D-MICE plan aims
to support and improve the competitiveness of Thailand’s local MICE market
through the hosting of MICE Mart events, marketing and educational activities,
and providing financial support packages. The D-MICE plan is aimed at corporate
customers, various levels of Thailand’s government sectors, MICE venues and
other supporting industries.
TCEB has also
pledged to provide financial support to the domestic exhibition market
targeting newly launched exhibitions, successful exhibitions cloned to other
provinces, and local exhibitions that have been upgraded to national or
regional exhibitions.
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