Friday, March 28, 2014

TCEB unveils 2014 domestic MICE marketing plans

News this week: The Thailand Convention and Exhibition Bureau (TCEB) recently unveiled its 2014 domestic MICE marketing strategies, Domestic MICE (D-MICE) plan, at the inaugural Domestic MICE Mart. The inaugural event was held in Bangkok at the Royal Paragon Hall and will travel the country to build support in the five MICE cities of: Bangkok, Chiang Mai, Khon Kaen, Pattaya, and Phuket.

The D-MICE plan aims to support and improve the competitiveness of Thailand’s local MICE market through the hosting of MICE Mart events, marketing and educational activities, and providing financial support packages. The D-MICE plan is aimed at corporate customers, various levels of Thailand’s government sectors, MICE venues and other supporting industries.

TCEB has also pledged to provide financial support to the domestic exhibition market targeting newly launched exhibitions, successful exhibitions cloned to other provinces, and local exhibitions that have been upgraded to national or regional exhibitions.

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

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